Virtual Workshop

US Market Entry Bootcamp (Virtual)

This virtual workshop is an intensive, 4-day virtual training that will equip German-based companies with the tools they need for a successful entry into the US market.

Ready to expand your company’s horizon? Want to reach a new target audience but need support? Join our US Market Entry Bootcamp!

With our renowned subject matter experts you will not only master the US tax system, transatlantic logistics and sales strategies in the digital age. You will also be proficient in US business culture and communication and will use intercultural competence as a means to success.

The bootcamp will take place daily from 7 a.m.-12 p.m. US Central Time Monday, June 10 - Thursday, June 13. Presentations are from 7 a.m. to 10 a.m., followed by optional individual meetings with the experts.

Agenda

Day 1: Monday, June 10

• Welcome and Introductions
• Company Setup and legal aspects of business in the US
• Mastering the US tax system

Day 2: Tuesday, June 11

• Product liability and insurance coverage in the US
• Logistics – Import/export, supply chain and warehousing
• Labor laws and successful employee recruiting

Day 3: Wednesday, June 12

• Marketing in American localization, SEO, and social media
• Sales structures and strategies in the digital age
• Business culture and communication - intercultural competence as a means to success

Day 4: Thursday, June 13

• Mergers and Acquisitions, Joint Ventures
• Location – Infrastructure, customer proximity and talent
• Business account and US banking
• Financing of Investments in the US
• Review, summary and next steps

Bootcamp Benefits

• Participate in interactive presentations by subject matter experts across a range of crucial topics for your market entry
• Have 30-minute one-on-one consultation sessions between these experts and your company employees to receive tips and insights
• Receive a comprehensive US market entry guidebook which will provide you with the tools to create a comprehensive Market Entry Business Plan

Language:

The event will be held in German, and written resources will be provided in German.

Program Cost:

Participation per company is $980, which includes two seats for each presentation and consultation session. We encourage one representative from each participating company to take part in the entire bootcamp program, while the other seat may rotate among various colleagues responsible for each topic being addressed.  

Payment is due at time of registration. Should a registered company wish to cancel their registration, a refund of 50% will be provided until March 31st. After March 31st, no refunds are provided for canceled registrations.