Trade Shows

Why are trade shows so valuable for your business?

  • Global Exposure: Trade shows provide a platform for showcasing products to international buyers, partners, and distributors.
  • Networking Opportunities: These events enable direct interactions with potential clients, industry leaders, and partners, fostering new business opportunities and collaborations.
  • Market Research: Gather insights on market trends, competitor offerings, and customer preferences to tailor products and strategies for different international markets.
  • Brand Building: Establish a global brand presence, demonstrate commitment to international markets, and enhance credibility and visibility.
  • Lead Generation: Generate high-quality leads from decision-makers and influencers, increasing the likelihood of converting interactions into sales or partnerships.
  • Industry Insights: Gain valuable industry insights, updates on new technologies, industry standards, and best practices.
  • Sales Opportunities: Make direct sales or pre-orders during trade shows, offering immediate revenue opportunities and building a customer base in new markets.
  • Competitive Advantage: Stay ahead of competitors by gaining international exposure at major trade shows.

Overall, trade shows act as a gateway to international markets, helping businesses expand their reach, improve their strategies, and foster growth on a global scale.

As the official representative for Deutsche Messe AG in the U.S., GACC Midwest is your point of contact to facilitate your participation at the trade shows in Germany.

If you're a U.S. exhibitor or visitor interested in participating in Deutsche Messe AG’s trade fairs, please contact us.

Our Services

for US exhibitors

Registration for shows

  • Information on fees, special offers, such as Early Bird Specials, U.S. Pavilions
  • Consulting on booth construction
  • Organization of group exhibits
  • Providing information and assistance on travel and accommodation

for US visitors

  • Supplying of all information around the show
  • Providing information on travel and accommodation

for the media

  • Providing information to journalists and industry related media
  • Providing information for press releases

Upcoming Trade Shows 2025

HANNOVER MESSE

HANNOVER MESSE is the most important international trade show and hot spot for industrial transformation, showcasing excellent innovations and unusual products. Join 130,000+ attendees and 4,000+ exhibitors highlighting 14,000+ products and solutions! Network with decision-makers and get to know global professionals working in the core industrial sectors, from drive engineering, automation, energy, R&D and industrial IT to subcontracting.

Become an exhibitor at one of the leading overseas trade fairs for innovation and expand your international footprint. 

Date: March 31 - April 4, 2025

Location: Hannover, Germany 

Secure your Early Bird Rate here.  Contact Katrin Geisler or George Gabriel for more details on registration and exhibiting options.

Join one of 3 U.S. Pavilions at HANNOVER MESSE 2025!

Participating in a pavilion at HANNOVER MESSE in Germany can offer numerous benefits for your company, especially if you are looking to expand your global presence. By joining the U.S. Pavilion, your company gets:

  • Visibility & exposure
  • Networking opportunities
  • Industry credibility
  • A cost-effective exhibition option
  • An entry point for expanding globally
  • Support from the U.S. Department of Commerce

Get your U.S. Pavilion package today!

Reach out to Katrin Geisler and George Gabriel if you have any questions. 

LIGNA

LIGNA, the world’s leading trade fair for woodworking and wood processing plants, as well as machinery and tools, will take place again in 2025! This is the place where all the major suppliers in the primary and secondary wood industries come together to showcase their products. Grow your network among 80,000+ attendees, discover innovative machinery and technology from across the entire wood industry, and enjoy live demonstrations.

Become an exhibitor and expand your footprint into international markets. 

Date: May 26-30, 2025

Location: Hanover, Germany

Get your tickets to visit here. Contact Karissa Hasser for more details on registration and exhibiting options.

EMO Hannover

EMO Hannover is the world’s leading trade fair for Production Technology. It's a massive event that showcases the latest innovations and trends in metalworking, including machine tools, cutting tools, manufacturing systems, and industrial automation.

EMO Hannover is held every other year in Hannover, Germany. The fair features over 2,000 exhibitors from all over the world, showcasing a wide range of products and services. It's a great opportunity for businesses to learn about new technologies, network with other industry professionals, and make new deals.

Become an exhibitor and expand your footprint into international markets. 

Date: September 22-27, 2025

Location: Hanover, Germany

Get your tickets to visit here. Contact Karissa Hasser for more details on registration and exhibiting options.

Upcoming Trade Shows 2026

INTERSCHUTZ

INTERSCHUTZ is the world’s leading trade fair for fire and rescue services, civil protection, and safety, and security. Attracting companies from all around the world, INTERSCHUTZ is the place to be to develop new markets and experience state-of-the-art emergency management solutions. Visitors come from 61+ countries to share interdisciplinary knowledge and build international networks.

INTERSCHUTZ is a showcase for heroes, bringing together people who routinely save lives, prevent disasters and help others in times of need. It’s also a place of action and excitement – where the likes of height rescue specialists, smokejumpers and firefighters demonstrate their unique skills and all the latest kit at popular events on the open-air site.

Date: June 1-6, 2026

Location: Hanover, Germany

Contact Karissa Hasser for more details on registration and exhibiting options.