Trade Show Support USA
The GACC Midwest team can serve your German company throughout the entire trade show preparation, presence, and follow-up.
You would like to showcase your company or product at a US trade show?
We can support you in the preparation, execution, and follow-up activities involved in exhibiting at a trade show in the US. We know from experience that presence at a US trade fair alone is not enough to attract new business partners and customers. In order to achieve the desired results, preparation for a US trade show is particularly important.
Our Trade Show Support
Trade Show Preparation
- Preparation of a brief market study including an overview of the relevant sales channels, meaningful competitors, market entry requirements, and other industry companies that will be at the show
- Creation of a point of reference for how to present your company and your products or services as well as how to adjust your company profile and/or marketing materials for the US market.
- Identification of your target market
- Customized marketing efforts such as mailings, phone campaigns or press releases in important media outlets
- Contact potential clients
- Arrange company visits for you around the trade show so you can get to know US companies and become familiar with a potential business location in the US.
Trade Show Presence
- Booth staffing and representation of your company with our bilingual and qualified trade show personnel
- Bilingual GACC Midwest staff can accompany you to meetings with relevant companies and support you in negotiations
- On-Site interpreter service
- Conference room in downtown Chicago for meetings during the trade show.
- Provision of catering and office equipment (PC, internet, projector, etc.)
Trade Show Follow-Up
- Contact the visitors to your booth to establish a relationship with your business connections so that concrete business opportunities can arise from your trade show participation.
- Creation of offers and follow up on sales opportunities
- Creation of articles and original copy for relevant industry magazines
- Content creation for your marketing channels
“ “Our assistant from GACC Midwest served as the perfect host during the IMTS by seamlessly attending to the needs of the visitors and guests to our booth.” ”