Trade Show Support USA

The GACC Midwest team can serve your German company throughout the entire trade show preparation, presence, and follow-up.

© Getty Images / rclassenlayouts

You would like to showcase your company or product at a US trade show?  

We can support you in the preparation, execution, and follow-up activities involved in exhibiting at a trade show in the US. We know from experience that presence at a US trade fair alone is not enough to attract new business partners and customers. In order to achieve the desired results, preparation for a US trade show is particularly important.

Contact us for more information about Trade Show Support in the US and other services supporting German business in the US.

Our Trade Show Support

Trade Show Preparation

  • Preparation of a brief market study including an overview of the relevant sales channels, meaningful competitors, market entry requirements, and other industry companies that will be at the show
  • Creation of a point of reference for how to present your company and your products or services as well as how to adjust your company profile and/or marketing materials for the US market.
  • Identification of your target market
  • Customized marketing efforts such as mailings, phone campaigns or press releases in important media outlets
  • Contact potential clients
  • Arrange company visits for you around the trade show so you can get to know US companies and become familiar with a potential business location in the US.

Trade Show Presence

  • Booth staffing and representation of your company with our bilingual and qualified trade show personnel
  • Bilingual GACC Midwest staff can accompany you to meetings with relevant companies and support you in negotiations
  • On-Site interpreter service
  • Conference room in downtown Chicago for meetings during the trade show.
  • Provision of catering and office equipment (PC, internet, projector, etc.)

Trade Show Follow-Up

  • Contact the visitors to your booth to establish a relationship with your business connections so that concrete business opportunities can arise from your trade show participation.
  • Creation of offers and follow up on sales opportunities
  • Creation of articles and original copy for relevant industry magazines
  • Content creation for your marketing channels

After your company gains exposure at the trade show, showcase your results with optimal marketing strategies.

“Our assistant from GACC Midwest served as the perfect host during the IMTS by seamlessly attending to the needs of the visitors and guests to our booth.”
Ralph Ohmayer Projektmanager Internationale Messen, BADEN-WÜRTTEMBERG INTERNATIONAL