Event Details:
- Event Start: 09/23/2026 · 09:30 AM CST
- Event End: 09/23/2026 · 10:30 AM CST
- Location: Virtual
- Language: German
- Tickets: Free
GACC Midwest invites you to an expert workshop from our “Success in the US” series: "Success in the US: Building Cultural Bridges - Successful Partnerships in Transatlantic Business"
Success in the US market depends not only on the quality of your products or services, but also on your ability to understand and navigate cultural differences effectively. This workshop focuses on how German companies can build successful partnerships with US counterparts by strengthening intercultural communication and collaboration skills.
In the international business environment of the United States, cultural differences are often a decisive factor for success. To succeed in the US market, German companies must adapt not only their strategic goals, but also their communication and negotiation styles. Trust, mutual respect, and the ability to act flexibly are key success factors in transatlantic business relationships.
In this expert workshop, you will learn how to:
- Overcome cultural barriers: Identify and effectively leverage key cultural differences between Germany and the United States
- Develop effective communication strategies: Learn how to approach US partners in the right way to build trust and achieve shared success
- Strengthen negotiation and teamwork skills: Optimize business relationships with US partners through tailored negotiation approaches and effective team dynamics
This workshop provides practical guidance to help you strengthen your intercultural skills and build sustainable, successful partnerships with your US business partners.
We look forward to equipping you with the tools you need to successfully navigate the challenges of international collaboration.
The webinar will be held in German. Participation is free of charge.
Key Takeaways:
- Cultural competence is a decisive success factor in the US market, directly influencing partnerships, trust, and long-term collaboration.
- Adapting communication, negotiation, and collaboration styles is essential for building effective transatlantic business relationships.
- Sustainable US–German partnerships are built through cultural awareness, mutual respect, and flexible, context-driven leadership.