Since the USA rejoined the Paris Climate Agreement and the Inflation Reduction Act (IRA) was passed, climate policy has undergone a fundamental change, encouraging emission reductions and higher energy efficiency standards. The building sector plays a central role in this, as it accounts for 74% of electricity consumption and 35% of CO2 emissions in the USA. Rising energy demand and the need to adapt buildings to climate change require the increased use of energy-efficient technologies. Forecasts by the Energy Efficiency and Renewable Energy Office (EERE) show that an increase in efficiency can reduce energy consumption in buildings by 50%. This creates market potential for German companies, particularly in the areas of heat pumps, building insulation and heating, ventilation and air conditioning (HVAC) systems.
The analysis of this target market examines the economic, political and technological conditions as well as the market opportunities in the states of Illinois and Colorado and provides a detailed SWOT analysis and market entry strategies.