The circular economy is growing in the USA, with California and Illinois playing a leading role, particularly in the field of sustainable packaging. A target market analysis commissioned by the German Federal Ministry for Economic Affairs and Climate Protection (BMWK) shows that German companies that are leaders in research and development of circular economy and packaging innovations can find market opportunities in these states.
California and Illinois in particular are characterized by ambitious sustainability goals, strict packaging regulations and high investments in the circular economy. California has introduced legislation such as SB 54, which requires recycling and composting of packaging. The city of Chicago is also promoting a circular economy to reduce waste and create jobs. Government subsidies and regulatory adjustments offer potential for German SMEs to develop innovative solutions in this fast-growing sector.