US market entry for Bavaria's food industry: strategies for e-commerce and listings with major retailers

Event Details:

• Event Start: September 15, 2025 · 4:00 PM CEST / September 17, 2025 · 4:00 PM CEST
• Event End: September 15, 2025 · 6:00 PM CEST / September 17, 2025 · 5:00 PM CEST
• Location: Online
• Language: German/English
• Participation Fee: 100 Euros to Attend Both Webinar Part 1 and Part 2

The US food market offers German companies immense growth opportunities. With an annual turnover of several trillion US dollars, it is one of the largest and most dynamic markets in the world. American consumers are placing increasing value on quality, origin, and sustainability.

The food industry in the USA is dynamic and characterized by a growing awareness of healthy eating and sustainability. Bavarian food producers can benefit from this trend by bringing their high-quality, often regionally produced products to the US market. The growing awareness of regional and high-quality products creates an ideal basis for the success of Bavarian specialties.

The e-commerce share of the food trade is growing rapidly and offers new sales channels. In addition, studies show that American consumers are willing to pay a higher price for high-quality, authentic products.

However, competition is fierce, and it is important to stand out from other providers. Strong brand positioning, targeted marketing campaigns, and a focus on niche markets are crucial for success. In addition, German companies should not underestimate the importance of e-commerce, as more and more Americans are ordering their groceries online.

In our webinar series, you will learn how you can take advantage of these opportunities. Our experts will show you how to analyze the US market, optimally position your products, and take advantage of the growing e-commerce market. Register now and find out how you can successfully establish your brand in the USA.

Please register by Friday, August 22, 2025.
 

Event Content Webinar 1:

1. US market entry: an overview 
2. Overview of the US food e-commerce market 
3. Strategies for establishing your brand in the US market 
4. Utilizing e-commerce platforms such as Walmart Marketplace and other platforms
5. Case studies of successful food brands in e-commerce

Event Content Webinar 2:

1. Requirements and processes for listing in large retail chains using the example of Walmart
2. Strategies for approaching buyers and decision-makers
3. Tips for presenting your products and building relationships
4. Logistical aspects: Import, warehousing and fulfillment
5. Success story