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Event Details:
- Event Start: 09/02/2026
- Event End: 03/03/2027
- Location: Virtual
- Language: German
- Tickets:
Webinar Series Ticket (All 7 Webinars): $399 for the complete series
Individual Webinar Ticket: $69 per webinar (first webinar “U.S. Market Entry Overview” is free of charge)
Overview of the Webinar Series
Schedule
Successfully Entering the U.S. Market - Key Strategies for Growth and Trade Show Success:
The United States remains one of the most attractive markets for German companies looking to expand internationally. However, successful market entry requires more than just a strong product or service. This webinar series, organized by GACC Midwest in partnership with Koelnmesse, provides a practical overview of the key factors that drive success when establishing and growing a business in the U.S.
Learn how GACC Midwest supports companies entering the U.S. market and why understanding the cultural differences between Germany and the United States is essential for building successful business relationships. Our experts will also cover critical topics such as logistics and customs, sales development, marketing, warehousing and distribution, and legal entity formation in the U.S.
The webinars will conclude with valuable insights into exhibiting at U.S. trade shows, including key do’s and don’ts and the most important differences compared to trade fairs in Germany.
Topics include:
- U.S. market entry and support services offered by GACC Midwest
- Cultural differences between Germany and the United States
- Logistics and customs
- Sales and business development
- Marketing for the U.S. market
- Warehousing, distribution, and shipping solutions
- Establishing a legal entity in the United States
- U.S. trade shows: best practices, do’s and don’ts, and key differences from Germany
This webinar is designed for companies planning to enter the U.S. market or strengthen their existing presence in the United States.
Key Takeaways:
- Master U.S. Market Entry - Understand key success factors, cultural differences, and business setup requirements.
- Build a Scalable U.S. Presence - Learn best practices for logistics, customs, sales, marketing, and distribution.
- Succeed at U.S. Trade Shows - Discover essential do's and don'ts to maximize your trade show ROI.