Markus Wirth
Head of Michigan Office & Director, Consulting Services
+1 (248) 432-0532 wirth@gaccmidwest.org
Success through market knowledge
The US is around 27 times larger geographically than Germany. Industry-specific market knowledge is essential for a successful market entry in the US. A customized market analysis by GACC Midwest provides you with the necessary knowledge based on relevant market information and extensive expert surveys.
In order to minimize the risk of a bad investment, a precise analysis of the US market in terms of demand, competition, customer needs and sales structures is essential. This not only identifies and analyzes your company's competitors, but also reveals the realities of the market. These insights form the basis for evaluating your market opportunities and developing a customized strategy for your successful US market entry.
Information on the US market
Our market studies provide German companies with essential information on market size and developments, competitors, distribution and demand structure as well as US market-specific product requirements. These insights serve as orientation for a positioning that can best establish you in the market. We define goals and the exact project schedule together with you. Market analysis projects can include the following components:
- Pure data research
- Surveys, store checks and focus groups
- Creation of studies with several categories
- Evaluation of customer groups (heat maps, interviews, regional clusters and requirements)
- Specific recommendations for market entry, marketing and sales strategy
At the start of the project, we discuss the objectives with you and set milestones for the project with regular interim reports for your successful market entry in the USA.
