Event Details:
- Event Start: 04/15/2026 · 09:30 AM CST
- Event End: 04/15/2026 · 10:30 AM CST
- Location: Virtual
- Language: German
- Tickets: Free
GACC Midwest invites you to an interactive expert workshop: "Success in the US: Go-to-Market USA – Choosing the Right Sales Strategy Between Direct Sales, Partners, and Hybrid Models".
This workshop addresses one of the most critical strategic questions for companies entering or expanding in the US market:
How can German companies structure their go-to-market approach in the United States in a way that ensures sustainable sales growth, effective market presence, and long-term partnerships?
The US market offers significant sales potential, but it also requires early and fundamental strategic decisions. Sales models, market access, and local presence must be carefully aligned to ensure scalability, customer proximity, and effective management. Decisions made in the early market entry phase often shape market development for many years to come.
This workshop provides a strategic overview of different go-to-market approaches and shows how companies can design and further develop their sales structures in the US market in a targeted and sustainable way.
Sales in the US Market – Structure Before Speed
Rather than focusing solely on the search for sales partners, this workshop examines the interaction between sales strategy, market access, and formal business presence:
- Which sales models are suitable for the US market under which conditions?
- When is direct sales required, and when do partner or hybrid models offer advantages?
- What role do accessibility, local presence, and formal corporate structures play for customers and partners?
- How can sales partners be strategically integrated into an overall go-to-market strategy?
Our experts will provide practical guidance, highlight typical patterns, and address common misconceptions German companies often face when building sales operations in the United States.
Who Should Attend?
This workshop is particularly relevant for:
- Companies in the market entry or early growth phase
- Companies with an existing US presence that want to review or refine their sales structure
- Decision-makers seeking clarity on the most suitable go-to-market approaches for the US market
The webinar will be held in German. Participation is free of charge.
Key Takeaways:
- Choose the right US go-to-market model (direct, partner, or hybrid) for sustainable growth
- Align sales structure, market access, and local presence strategically
- Avoid common pitfalls when entering or scaling in the US market