Study Trip to Germany on Direct Marketing

April 8-12, 2019 | Germany

Locally produced food is a big, ongoing trend in Germany. Increasingly, you also find this trend here in America. 
Our Direct Marketing program allows farmers to discover how they can increase cash receipts by locally adding value to their products.

During our study trip to Germany in April 2019, you will get the exclusive opportunity to experience German agriculture in a way you never have before. Visit German farms and discuss with their owners how they market their products, what channels work best for them and which experiences they made along the way. Learn from German agricultural associations and governmental institutions about challenges and regulations. Enjoy German hospitality, cuisine and culture and take home valuable insights for your own farm.

Trip Layout

  • Duration of the program is five days, from April 8-12, 2019. Arrival in Germany is planned for Sunday, April 7, departure for Saturday, April 13, 2019.
    We will make recommendations which airport to fly in and out of.
  • A small group size of up to 20 participants will ensure an individualized experience and an optimum group dynamic.
  • The programming will be in English, with bilingual staff on-site for language support.
  • Participants will receive short profiles about the visited institutions and sites prior to the trip.

Get involved and become a co-host!

“This tour was extremely well done. Every single place we went, I was able to get information that was important for the mission of our organization. Our days were packed full of excellent farm and industry sites that helped me better understand German agriculture.”

Charly Norris, Iowa Farm Bureau Federation


Corinna Jess
Director, Consulting Services & Trade Missions
Tel.: +1 (312) 665-0976
Email: jess(at)

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