Study Trip to Germany on Consumer Engagement and visit to the EuroTier tradeshow

November 11-16, 2018 | Germany

Our Consumer Engagement program fosters discussion of best practices for engaging consumers and addressing the public’s questions about food production.

This study trip will bring US farmers together with their counterparts in Germany for a series of discussions and farm visits. Participation will also include AgChat Germany's World AgVocate Meeting and VIP access to the EuroTier 2018 -- the world's leading trade fair for animal production. The show will highlight technologies for successfully combining productivity and animal welfare, as well as information management.

Meet with relevant German agricultural associations and government institutions to learn about supporting regulations and the current legal status. Experience German culture, hospitality and cuisine, before you return home from a trip of a lifetime with valuable insights for your own business!

Come and Join Us

Are you a farmer, social media enthusiast, ag blogger, representative from farm associations or a thought leader from American agricultural organizations?

Then click here for more information and how to participate.
Early Registration: August 31
Registration Deadline: September 21


Program Fee

Registration before
August 31

Registration after
August 31

Single Occupancy



Double Occupancy



This covers all transportation, accommodations, meals, and VIP access to the EuroTier tradeshow. Participants are responsible for their own airfare to and from Germany and transportation to and from the airport in Germany.

Preliminary outline of the trip

(subject to change)

Sunday, November 11, 2018

  • Individual arrival in Hanover, Germany
  • Cultural visit and free time to explore Lower Saxony’s state capitol Hanover with its gothic churches and luscious gardens
  • Welcome meeting with international bloggers
  • Overnight stay at historic farm estate

Monday, November 12, 2018

  • Visit to dairy farm with own creamery; discussion about their branding concept and consumer outreach strategy
  • World AgVocate Meeting hosted by AgChat Germany
  • International Cattle & Pig Event hosted by the DLG

Tuesday, November 13, 2018

  • Visit to EuroTier tradeshow
  • Opening reception to the EuroTier tradeshow and award party

Wednesday, November 14, 2018

  • Various farm visits (tbd.)

Thursday, November 15, 2018

  • Various farm visits (tbd.)
  • Visit to US Embassy in Berlin

Friday, November 16, 2018

  • Visit to German Federal Ministry of Food & Agriculture
  • Visit to German Farmers Association

Saturday, November 17, 2018

  • Individual departure from Berlin

“This program is a terrific opportunity to visit Germany, connect with German farmers and learn of their efforts to meet the challenges of dealing with consumers not familiar with modern agriculture practices.”

Pete McClymont, Executive Vice President & Treasurer, Nebraska Cattlemen


Corinna Jess
Director, Consulting Services & Trade Missions
Tel.: +1 (312) 665-0976
Email: jess(at)

Supported by