Virginia Attaway Rounds
Director, Consulting Services
Tel.: +1 (312) 494-2163
HANNOVER MESSE is the largest industrial trade show in the world and a proven platform for initiating tangible global business opportunities. In 2015, 6500 exhibitors from across the world introduced their innovations in areas such as advanced manufacturing, industrial supply, digital factory, energy, and mobility. In 2016, the US will be the official Partner Country. Through a strategic partnership between the U.S. Department of Commerce, U.S. Commercial Service/SelectUSA, the U.S. Embassy in Germany, U.S. Chamber of Commerce, and Deutsche Messe, this event will generate unique opportunities for investment attraction and trade promotion.
Partner Country status at HANNOVER MESSE automatically attracts enormous interest from the global media and business community. The immense visibility of the Partner Country and its exhibitors at the fairground will gain the attention of delegations, press, and visitors from Europe, Asia and the entire world.
GACC Midwest is working closely with U.S. Department of Commerce, Deutsche Messe AG, and Hannover Fairs USA to make Partner Country USA an even greater success. GACC Midwest is the official partner for any economic development organizations (EDOs) who want to be part of the US Investment Pavilion. We want to make sure that all the great regions of the US are well-represented in Hannover next April, to showcase themselves and take advantage of the significant publicity that comes along with Partner Country status – ultimately generating more business, more growth, and more jobs.
Sunday, April 24
Opening Ceremonies and US Cultural Program
This VIP invitation-only ceremony is the preview event to the Hannover Messe. Exhibitors in the US Investment Pavilion must request tickets by March 25.
Monday, April 25
9:00 am -- Official opening of the Hannover Messe
Chancellor Merkel and President Obama will officially open the Hannover Messe at the US Investment Pavilion. This will be followed by a tour of the Pavilion.
11:00 am – 1:00 pm: US-German Business Summit
Halle H19-20, Stand NY
Organized by BDI and the US Chamber of Commerce, this forum will focus on the political and economic relationship between German and the US. Tickets available only through invitation from BDI.
3:00 pm – 5:00 pm: Industrie 4.0
Global Business & Markets (Hall 3) Forum 1
Germany Trade and Invest is organizing this English-language forum on the Industrial Internet of Things, or Industry 4.0. No advanced registration is required.
6:30 pm - 9:30 pm: TTIP - What’s in it for Engineering?
Haus der Nationen -- Organized by VDMA, the German Engineering Federation
Tuesday, April 26
9:30 am – 11:30 am: Marktchancen und Geschäftsmöglichkeiten in den USA: Herausforderungen beim US-Markteinstieg meistern
Fokus auf Rechtsthemen, IT und Startups
Global Business & Markets (Hall 3) Investment Lounge VIP Room
Organized by the German American Chambers of Commerce (GACCs), this German-language seminar will cover the basics of what foreign companies need to successfully enter the US market, and how the GACCs can help. A first-hand report from a successful German company will round out the seminar, giving participants time for questions and answers. This event will focus on legal topics, IT and startups, while a similar event on Thursday, April 28 will focus on sales strategies as well as machinery and logistics. No advance registration is required.
2:30 pm – 4:30 pm: Wirtschaftspartner USA: Chancen und Risiken für deutsche Unternehmen
“Economic Partner USA: Opportunities and Risks for German business”
Global Business & Markets (Hall 3) Forum tbd
Organized by Germany Trade & Invest, this German-language event includes two panel discussions by leading company executives, discussing their experience in the US market. No advance registration is required.
Wednesday, April 27
1:00 pm – 7:00 pm: Lower Saxony “Aussenwirtschaftstag”
This half day event meant for companies from Lower Saxony will also include opportunities for one-on-one meetings with Michaela Schobert and Dieter Lehnert of the German American Chambers of Commerce. Ms. Schobert and Mr. Lehnert will be available to advise companies on their specific market strategies. Advance registration via the IHK Hannover is required.
Evening, time TBD: Partner Country Reception
Hosted by SelectUSA in the US Investment Pavilion in Hall 3, this is a time to celebrate the USA! All are welcome and no registration is required.
Thursday, April 28
11:30 am – 1:30 pm: Marktchancen und Geschäftsmöglichkeiten in den USA: Herausforderungen beim US-Markteinstieg meistern
Fokus auf Vertrieb, Logistik und Maschinenbau
Global Business & Markets (Hall 3) Investment Lounge VIP Room
Organized by the German American Chambers of Commerce (GACCs), this German-language seminar will cover the basics of what foreign companies need to successfully enter the US market, and how the GACCs can help. A first-hand report from a successful German company will round out the seminar, giving participants time for questions and answers. This event will focus on sales strategies as well as machinery and logistics, while a similar event on Tuesday, April 26 will focus on legal topics, IT and startups. No advance registration is required.
GACC staff will be available at the Info Desk of the US Investment Pavilion in Hall 3.
Additional events will be added as they are confirmed.
Hannover Messe is the largest b2b trade show, not just in Germany, but in the world. The historical decision by the US Department of Commerce to have the USA as Partner Country for Hannover Messe 2016 recognizes the importance of this event.
As advanced manufacturing gains in importance in the US, Hannover Messe presents the perfect opportunity to be where the latest developments and market leaders are, from digital factory to energy (including mobility), to industrial supply. Market leaders present hundreds of new products at the Hannover Messe every year!
Opportunities exist for exporters, economic development organizations, service providers and more:
Economic development organizations and other groups assisting inbound investment are invited to be part of the US Investment Pavilion: the center of activity for official Partner Country events and ceremonies.
Exporters and organizations supporting export can be part of a number of “satellite” pavilions in the key technology areas of Hannover Messe.
Get the latest information in the Hannover Messe 2016 facts and figures sheet!
Hannover Messe truly lives up to its slogan, “The whole world meets in Hannover.”
In 2015, the fair featured 6,500 exhibitors from 70+ countries; it attracted 220,000 attendees from 95+ countries. 2,300 journalists from 42 countries visited the fair to report about it.
From individual components to the complete intelligent factory, as well as topical trends such as energy efficiency, lightweight construction and additive manufacturing – at Hannover Messe you’ll get a complete picture of the industrial value-adding chain under one roof. For more information on technology areas for 2016, visit Hannover Messe’s website!
There will also be great opportunities for exporters and export promotion. Our partners at Hannover Fairs USA are your main point of contact for export-related inquiries for Hannover Messe 2016. Providing a platform for U.S. companies to reach a global audience, HFUSA acts as a vital business partner in connecting exhibitors to their target clientele and so they can form lasting partnerships
Please contact Ethan Carter at ECarter(at)hfusa.com or + 1 (773) 796-4250.
Market leaders present hundreds of new products at the Hannover Messe every year. Though mere video can’t convey the sheer scope of the Hannover Messe, the following clips give a short impression of technology areas on display.