Market Research

Before a company decides to pursue a new market or location, an in-depth analysis of the target market is essential. Not only are the strengths and weaknesses of the existing competition important factors to consider, but external market conditions should also be investigated in order to minimize the risks of investing in a new market.

Market research by the German American Chamber of Commerce of the Midwest provides you with essential information about market size, market developments, competitors, distribution and sales structures as well as product requirements specific to the US or German markets.

We define the study objectives and project plan together with you. These insights serve as orientation for a strategy that best establishes your company in the new market.

We have been supporting German companies and American companies with German ties to be successful in transatlantic business for over 50 years. Profit from our vast experience, deep market knowledge and industry expertise.

Our intercultural, bilingual team is specialized in effectively assessing and evaluating the market potential for your company in the USA and making strategic recommendations based on this.

Essential Insight for Your Market Entry Strategy

Projects can vary from a week of data gathering to intense research studies of multiple product categories that can last several months. At project start, we discuss objectives with you and decide on milestones with regular reporting of results.

“The German American Chamber of Commerce of the Midwest in Chicago carried out two different studies on behalf of our company. The first one was a competitor analysis regarding frozen snacks and the second was a store-check analysis. In both cases, the team we were in contact with was very professional, effective and attentive to our expectations in order to target our specific need. We had the chance to work with a really flexible, reactive, open and motivated team. Our collaboration was great and we hope to keep working together to coordinate other projects in the future”.

Pauline Négrel, Key Account Manager Export, frostkrone Tiefkühlkost GmbH

Our Method

Secondary Research

Important information about the US market for your products or services is researched through the following publicly available sources:

  • Statistics agencies and other official sources
  • Industry publications
  • Associations
  • Research institutes
  • Annual reports and public company documents
  • Various databases

The information gathered is then analyzed and cross-checked with other sources in order to form an initial overview of your target market in the USA in regards to opportunities, competitive conditions and current trends and developments.

Primary Research

Parallel to the secondary research process, our team carries out interviews with a selected group of industry insiders and experts in the USA. Typical sources for primary research include:

  • Relevant US industry associations
  • US companies in the industry
  • Distributors and other companies that play an important role in the supply chain
  • Other experts such as industry analysts, consultants and journalists

These results – together with the insights gathered through the secondary research – provide a comprehensive picture of your target market and include current industry trends, developments and competitive conditions.

Store Checks, Surveys & Focus Groups

For market entry in consumer products sectors, our team can also carry out a series of local store checks in order to research crucial information on pricing, placement, brand presence and trends and innovations at relevant retail outlets.
In addition to this, we also offer surveys and focus groups together with external partners that are tailored to your products and services. We can integrate these insights into our final analysis for you.


Gerrit Ahlers

Director, Consulting & Corporate Development Services


+1 (312) 585-8345
+1 (312) 644-0738
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