How we assist and support our clients – Case Studies

With our expertise in transatlantic business, we know how complex US market entry can be. To professionally assist German companies, GACC Midwest offers a wide range of services, which correspond perfectly to the respective requirements for the US market entry.
    
Below you can find some case studies, which showcase how we helped our clients:

Business Partner Search Case Study

Initial Situation:

A German porcelain manufacturer was looking for a sales rep, or rather a distribution partner, for china and porcelain figures in the US market, because they were not satisfied with their existing distribution partner.

Customer Objectives & Desired Results:

  • Introduction of a high-end porcelain services into the US market
  • Finding a suitable sales rep with experience in the high-end porcelain service and leading retail chains

Our Tools & Approach:

  • Targeted research on sales reps in relevant databases and online sources
  • Preparation of an overview of researched sales reps ranked according to the requirements of the client
  • Selection of appropriate sales reps through phone calls
  • Organization of phone calls and meetings with the client

Results:

GACC Midwest identified 23 possible sales reps for the client. After further examination and scrutiny, 4 potential partners were contacted to assess their interest to collaborate with the client. The four that were selected were all interested in collaborating with our client. Their contact information was passed on to the client who is then responsible for contacting the potential partners in order to discuss the details of the cooperation.

Market Analysis Case Study


Initial Situation:

A German supplier of frozen finger foods and snack products wanted to analyze the US market to identify potential competitors in the US market, as well as to determine the potential of their products. Along with the market analysis, GACC Midwest also conducted store-checks.

Customer Objectives & Desired Results:

  • Insight into the US market for frozen finger foods and snack products
  • Identification of market opportunities for frozen finger foods and snack products
  • Preparation of an overview of competitors and their products in the same segment
  • Evaluation of prices and product placement based off the conduction of store-checks

Our Tools & Approach:

  • Targeted online research as well as interviews with market experts and associations in order to identify market developments within the frozen finger food and snack products sector
  • Identification of competitors and their products through online research and interviews with market experts and associations
  • In-Store analysis of local supermarkets  to obtain information about the placement of competitive products, product specific packaging information, and the consistency and taste of the product

Results:

With the market information that was gathered and prepared for the clients, we were able to assess the US market for their particular products in order to determine future potential. The client is now considering entering the US market as their next step.

Site Selection, Recruiting, Sales Support & HR Support Case Study

Initial Situation:

A medium-sized German company, who is active worldwide in industrial automation, was looking for an appropriate warehouse and office location. They were also looking for a suitable employee to work at the new location.

Customer Objectives & Desired Results:

  • Find sales/engineering/warehouse location
  • Hire an electrician and an administrative assistant
  • Identify and implement competitive employee wages and benefits
  • Secure housing for expat employees and a company owned vehicle
  • Translate parts of the website into professional English

Our Approach:

  • Contacted/met with local brokers to search for lease office properties following client criteria. Scheduled on-site visits with atleast 10 in order to review and select properties to take our customer representative to. Scheduled for a visit to Detroit, and accompanied the customer along with broker to preferred properties. Presented a summary of desired properties for final review and selected the best location. Finally, assisted the General Manager throughout the closing process.
  • Recruited and recommended a qualified administrative assistant
  • Contacted 3 career placement websites to scope out qualified electrician applicants. Collected resumes resulting from an open position announcement that we posted. Conducted initial interviews to select a minimum of 3 candidates to present to the General Manager and company owner. Together with the customer, we selected and hired their preferred candidate.
  • Researched HR companies specializing in the administration of employee wage and benefit programs and secured meetings to familiarize the customer with the local situation. Selected a company to move forward with. Reviewed available program options and customized them to adapt to the customer’s specifications. Furthermore facilitated negotiations between the customer and the HR provider.
  • Identified blatant translation issues on the company website and received permission from the customer to immediately translate into appropriate English (American).

Results:

  • Office location which fulfilled all criteria was selected
  • Qualified administrative assistant and electrician were hired
  • Employee wage/benefit program was implemented
  • Translation of website completed

Market Research Case Study

Initial Situation:

A German market leader in brass forging wanted to get an understanding of the US brass and aluminum forging products market.

Customer Objectives/ Desired Results:

  • Brief industry overview
  • Strategic meetings with industry/market experts
  • Market analysis for in the areas of automotive, potable liquids, non-potable liquids, gas (valves), electrical distribution
  • Competitor analysis (domestic and external)
  • List of appropriate exhibitions and trade shows

Our Approach:

  • Visit client facilities to gain full understanding of product capabilities and solutions.
  • Researched websites and scheduled exclusive interviews with key industry personnel, according to qualifications.
  • Identify/confirm applications for US Automotive forging product
  • Identify 5 key suppliers for these applications
  • Identify appropriate contacts to discuss/evaluate future opportunities
  • Schedule potential introductory visits for the client

Results:

  • Industry overview completed including: industry financials, identification of business trends, presentation of market opportunities, competitive analysis, identification of common forging applications in select industries, and indication of potential customers presented in studied markets.
  • Identified applications for US Automotive forging product
  • Identified potential customers
  • Organized B2B meetings with potential clients

 

Contact

Gerrit Ahlers

Director, Consulting & Corporate Development Services

Chicago

+1 (312) 585-8345
+1 (312) 644-0738
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