Study Trip to Germany on Direct Marketing

April 8-12, 2019 | Germany

Locally produced food is a big, ongoing trend in Germany and America.
Our Direct Marketing program allows farmers to discover how they can increase cash revenue by locally adding value to their products.

During our study trip to Germany in April 2019, you will get the exclusive opportunity to experience German agriculture in a way you never have before. Visit German farms and discuss with the owners how they market their products, what channels work best for them and which experiences they encountered along the way. Learn from German agricultural associations and governmental institutions about the challenges and regulations surrounding global agriculture. Enjoy German hospitality, cuisine and culture and take home valuable insights to your own farm.

Come and Join Us

Click here for more information and how to participate.

Early Registration: January 25
Registration Deadline: February 15



Program Fee

Early Registration before
January 25


Single Occupancy



Double Occupancy



This covers all transportation, accommodations, meals, and entrance fees for the planned visits. Participants are responsible for their own airfare to and from Germany and transportation to and from the airport in Germany.

Trip Layout

  • Duration of the program is five days, from April 8-12, 2019. Arrival in Germany is planned for Sunday, April 7, departure for Saturday, April 13, 2019.
    We will make recommendations which airport to fly in and out of.
  • A small group size of up to 20 participants will ensure an individualized experience and an optimum group dynamic.
  • The programming will be in English, with bilingual staff on-site for language support.
  • Participants will receive short profiles about the visited institutions and sites prior to the trip.

Preliminary outline of the trip

(subject to change)

Sunday, April 7, 2019

  • Individual arrival in Munich, Germany
  • Welcome meeting and dinner
  • Overnight stay in Munich

Monday, April 8, 2019

  • Visit to local farmers market
  • Visit to Bavarian Ministry for Food and Agriculture

Tuesday, April 9, 2019

  • Visit to Bavarian House of Agriculture, an educational resort for Bavarian farmers
  • Visit to Production Plant of a German agricultural manufacturer
  • Visit to various farms (tbd.)

Wednesday, April 10, 2019

  • Visit to Neuschwanstein castle, which is one of the most famous in all of Europe
  • Visit to a meat processing plant
  • Visit to local farms with direct marketing, for example visit to a local farm with a grocery store and gastronomy unit

Thursday, April 11, 2019

  • Various farm visits (tbd.)
  • Visit to Ulm Minster, the tallest church in the world

Friday, April 12, 2019

  • Arrival back in Munich
  • Guided tour of the city
  • Visit to the Bavarian Farmers Association

Saturday, April 13, 2019

  • Individual departure from Munich

“This tour was extremely well done. Every single place we went, I was able to get information that was important for the mission of our organization. Our days were packed full of excellent farm and industry sites that helped me better understand German agriculture.”

Charly Norris, Iowa Farm Bureau Federation


Corinna Jess
Director, Consulting Services & Trade Missions
Tel.: +1 (312) 665-0976
Email: jess(at)

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In Collaboration with