Study Trip to Germany on Consumer Engagement

June 25-29, 2018 | Germany

Our Consumer Engagement program fosters discussion of best practices for engaging consumers and addressing the public’s questions about food production. We support farmers in improving communication with the consumer, because it’s every farmer’s commitment to provide safe, healthy food for every table.

This study trip will lead you as an US farmer to Germany to visit with your German counterparts on their home turf in North Rhine-Westphalia & Lower Saxony. See firsthand how German farmers engage the consumer and how they deal with being in the focus of the public. Meet with relevant German agricultural associations and government institutions to learn about supporting regulations and the current legal status. Experience German culture, hospitality and cuisine, before you return home from a trip of a lifetime with valuable insights for your own business!

Come and Join Us

Are you a farmer, social media enthusiast, ag blogger, representative from farm associations or a thought leader from American agricultural organizations?

Then click here for more information and how to participate.
Early Registration: May 4
Registration Deadline: May 18


Program Fee

Registration before
May 4

Registration after
May 4

Single Occupancy



Double Occupancy



This covers all transportation, accommodations, meals, and fees for cultural events during the trip. Participants are responsible for their own airfare to and from Germany and transportation to and from the airport in Germany.

Become a Sponsor

We invite agricultural associations to sponsor our Consumer Engagement program and gain international visibility and recognition!

See all the benefits here.

Preliminary outline of the trip

(subject to change)

Sunday, June 24, 2018

  • Arrival in Düsseldorf, Germany
  • Cultural visit and free time in Düsseldorf, the state capital of North Rhine-Westphalia, where Europe’s most important river, the Rhine, flows through the city over a length of 26 miles
  • Welcome meeting
  • Overnight stay in Düsseldorf in centrally located hotel

Monday, June 25, 2018

  • Visit to the Ministry for Environment, Agriculture, Conservation and Consumer Protection of the state of North Rhine-Westphalia
  • Visit to a large diversified fruit/vegetable/hog and poultry farm, including their farm store with a full-range of products, on-site butchery and a bistro
  • Overnight stay in Düsseldorf

Tuesday, June 26, 2018

  • Visit to leading food wholesale and/or retail company, including warehouse tour and discussion with marketing representatives about how to engage consumers
  • Meeting with founders of AgChat Germany, one of the nation’s thought leaders in consumer engagement, including farm tour
  • Transfer to Billerbeck close to Münster, overnight stay in former estate situated in dense forest and rolling mountains

Wednesday, June 27, 2018

  • Meeting with Westphalian Farmers Association and representatives of Germany’s leading agricultural magazine top agrar, discussion about consumer expectations, social license and regulations for farming, followed by lunch at historic estate Gut Havichhorst
  • Visit to one of Germany’s leading agricultural machinery manufacturers including production plant visit and discussion on how modern sustainable agricultural practices can lead to more consumer acceptance
  • Transfer to and overnight stay in Osnabrück
  • Medieval city tour of Osnabrück, followed by a 4-course dinner at Osnabrücks’s oldest restaurant (opened in 1806)

Thursday, June 28, 2018

  • Visit to egg and beef operation in the Weser Ems region which is advocating for modern agriculture through agritourism and actively educating their customers in their farm store
  • Visit to strawberry and asparagus farm located on Lower-Saxony’s “asparagus street”, including farm tour and dinner
  • Overnight stay in a 19th century manor house located on the shore of the Steinhuder See

Friday, June 29, 2018

  • Meeting with the Farmers’ Association of Lower-Saxony, representatives of relevant associations such as Forum für Moderne Landwirtschaft and Tierhaltung modern und transparent, including discussion on how consumers drive their work and political decision making in Hanover
  • Visit to Hanover’s oldest brewery (founded 1546)
  • Store check to get an overview of German food prices and product placement
  • Overnight stay in and free time to explore Lower Saxony’s state capitol Hanover with its gothic churches and luscious gardens

Saturday, June 30, 2018

  • Individual departure from Hanover (we recommend individual transfer via high-speed ICE train, travel time to Düsseldorf ~2.5 hours)


Corinna Jess
Director, Consulting Services & Trade Missions
Tel.: +1 (312) 665-0976
Email: jess(at)

Supported by