Auto Supplier Business Delegation & Conference

Tools for R&D, innovative production and process optimization

From November 10-12, 2014, we welcomed a delegation of German auto suppliers to Michigan. On November 11, 2014 we held a breakfast conference in Troy, MI.

It was a great opportunity to learn firsthand about the latest developments and trends in the European automotive market and to see the latest production technologies and process innovations from Germany.

The delegation presented on their experiences delivering process innovations and technologies to the European market, and discussed the trends that they are seeing in Europe and what it means for businesses in the U.S.

Despite the general boom that the American automotive industry is enjoying right now, the industry in Europe faces more pressure than ever. This pressure is pushing automakers and suppliers there to be more innovative and efficient, from R&D all the way through production. German suppliers are known for delivering new innovations along every level of the automotive development process.

It was a great opportunity to learn firsthand from these suppliers about the latest innovations and trends that they are seeing and how they help their customers succeed and thrive.

Date and Venue

Tuesday, November 11, 2014
7:30am – 11:30am

Management Education Center
The Eli Broad Graduate School of Management
Room: Amphitheatre 102
811 W. Square Lake Rd.
Troy, MI 48098

Our breakfast conference offered:

  • learning how German companies optimize their development and production through innovative technologies and processes - and how your company can profit from this
  • insights from our keynote speaker Birgit Behrendt, Vice President, Global Programs & Purchasing Operations, Ford Motor Company
  • learning opportunities about Europe’s supplier industry, the latest trends, and innovative technologies
  • exploring synergies and partnership opportunities

Conference Agenda


Registration, Breakfast and Networking


Virginia Attaway Rounds, Director, Consulting Services, German American Chamber of Commerce of the Midwest, Inc.


Keynote Speech
Ford and Our Supply Base – Partnering for Growth

Birgit A. Behrendt, Vice President, Global Programs and Purchasing Operations Ford Motor Company


Panel 1 - Production Automotive Components

  • Autotest Eisenach GmbH
    Christian Olbrich, Executive Consultant, Felix Tappeiner, Sales Manager
  • C+C Krug GmbH
    Astrid Krug, Managing Director
  • ESKA Automotive GmbH
    Günter Spies, Business Division Manager Sales/Marketing, Dr. Frank Heinrich, Business Division Manager R&D – Quality
  • Salzgitter Hydroforming GmbH & Co. KG
    Patrick Bartschat, Sales Manager
  • WST Präzisionstechnik GmbH
    Manuel Willmann, Head of Sales / Member of the Management


Coffee Break & Networking


German Automotive Market Overview
Richard Davis, Key Account Manager, TRUMPF North America


Panel 2 - Tools for Advanced Manufacturing & Inspection and Test Equipment

  • ASW Maschinenbau
    Markus Weber, Managing Director
  • BvL Oberflächentechnik GmbH
    Bernhard Sievering, Executive Director, Bernd Menke, Sales Director
  • Dr. Heinrich Schneider Messtechnik GmbH
    Uwe Keller, VP Marketing
  • ESTA Apparatebau GmbH & Co. KG
    Jessica Kulitz, Certified Lean Manager
    Franz Gruber, CEO, John Marks, Director of Business Development
  • MARKATOR Manfred Borries GmbH
    Dirk Reinemuth, Sales Manager
  • Viscom AG
    Carsten Salewski, CEO


Wrap up
Dieter Lehnert, Manager Michigan Office, German American Chamber of Commerce of the Midwest, Inc.


End of event

moderated by Dieter Lehnert, Manager Michigan Office, German American Chamber of Commerce of the Midwest, Inc.

Our German Business Delegation

As part of the program, a delegation of German companies visited Michigan from November 10-12, 2014. The following German companies presented their innovative concepts, products and technologies to optimize your production at our conference:

Supported by

Our Conference Keynote Speaker

Don’t miss out on the opportunity to get insights from our keynote speaker Birgit Behrendt, Vice President, Global Programs & Purchasing Operations, Ford Motor Company.