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The US Market for Water Technologies

The World’s Largest Market for Water Technologies

The US is the world’s largest market for water-related technologies. However, the market is very fragmented with about 151,000 public water systems serving nearly 320 million Americans (roughly 2,000 individuals per utility on average), according to the Environmental Protection Agency (EPA).

In addition, the US is currently facing major water challenges including increasing water scarcity, aging infrastructure, lack of funding for maintenance and repair, as well as climate change issues.

Major investments need to be made to restore the water infrastructure system: The EPA estimates $271 billion over the next 25 years to carry out repairs of wastewater and rainwater systems. The American Water Works Association and the American Society of Civil Engineers calculate an even higher amount of roughly $1 trillion for all necessary measures.

Increasing public awareness for the value of water resources and the demand for financing structures (public private partnerships) both create large market opportunities for foreign investors and equipment suppliers.

Market Statistics, Trends and Developments

  • Per capita, the US water consumption is twice as high as the German water consumption; at the same time, the water prices in the US are less than a quarter of German prices.
  • The market for industrial water treatment technologies is predicted to grow by 50% by 2020, making it one of the fastest growing markets worldwide.
  • According to Bluefield Research, municipal utilities are preparing to spend over $683 billion over the next ten years in capital improvements to address aging infrastructure needs.

Market Opportunities for German Companies

Germany is a recognized leader in the field of water sustainability, as well as in corresponding efficient and environmentally-friendly water technologies. 

According to leading US water stakeholders, the following technologies are of special interest:

  • All regions across the nation are highly interested in smart and energy generating technologies, including geothermal technology, sensors or wireless technology, which would work to offset the existing funding gap.
  • Trenchless technologies are also in high demand to minimize excavation and surface disruption during installation, replacement or renewal of underground water infrastructure, incl. underground utilities such as water, sewer, gas, and industrial pipelines.
  • Lastly, improvements of sensors and smart metering technology (i.e. monitor pollution from agricultural run-off) would have lasting effects on the environment.


Svenja Schroeder
Manager, Market Entry Programs, Delegations & Events
Tel.: +1 (312) 561-9791
E-Mail: schroeder(at)gaccmidwest.org

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